Friday, 4 June 2021

The secret to SUCCESSFUL MOST SATISFYING Life is following the B.U.G. , the BIG ULTIMATE GOAL

When was the last time you struggled with self-motivation?

It is a common challenge.

Clients do not reply on time...Motivation goes down

Family does not understand you...Motivation goes down

Sensex went down yesterday….Motivation goes down


How to overcome this?
How to keep yourself motivated?
Read so many books on motivation but still the spark is missing

Saw so many videos on YouTube, but the interest is only for a few moments….


Today I will share you the SECRET of how to keep yourself motivated throughout your life in the easiest way.


the BEST way to motivate yourself is...

WRITE DOWN YOUR GOALS once in a while…. Preferably every Monday


NO! I am not telling you to write your TO-DO list

You should write your GOALS .... and I want you to write the not the normal goals that almost everyone has and you too will obviously have, write the BIG ULTIMATE GOALS

We call it the BUG


it’s not about having a BIG HOUSE or having 5 CRORE in bank

It’s the



Like for example what I write


1. Setting up a FREE SCHOOL for the underprivileged


2. donating 1 crore every year for feeding the hungry

3. Donating all my shares in my Demat account to Lord Venkateshwara's TTD Demat Account ! (Yes...that's my goal) 


even a seemingly smaller goal for others could be a BIG ULTIMATE GOAL for me


for example, my goal no.3 is a pretty simple small one but one which gives me good satisfaction…

 Being a GREAT HUSBAND and finding new ways to keep my wife and happy and surprised every day


What I told just now.... are MY GOALS


How about you?


Why not have a BIG ULTIMATE GOAL of getting helping 1000 orphan children complete their education?

Why not?

Is it difficult?

No..not at all

Well, truth be told, goals that are not written are not as powerful as goals that ARE written.

Once we have the Big Ultimate Goal in our vision, the doors will automatically open for us to achieve them and all the other goals like having 1 crore in bank

Own house,

Foreign vacation

All these will happen by default, and you will not even have to break a sweat


Suppose you are going from Bangalore to Tirupati and the aim is to reach Tirupati by 2pm

When you reach Tirupati, you will never realise when you crossed KR Puram, Malur, Kolar, etc. because your focus was on the bigger picture of reaching Tirupati.

Exactly, the same way when you have this Big Ultimate Goal staring you week after week…. all your monetary financial goals will look small and you will achieve them by default and you will not even realise when you achieved them and moved ahead!


Once you have the B.U.G in you,

You will develop

1.    An Open Mind

2.    A Positive Attitude

3.    A broader vision

4.    Deeper analytical skills

5.    Fresh insights into solving day to day problems

6.    You will become Pro-active

7.    You will learn to DELEGATE the smaller works and focus on the Big ones

8.    Develop Empathy

9.    Gradually leave and avoid Bad Habits and Wrong People

10. And most importantly, you will start focusing on your

11. MENTAL AND PHYSICAL HEALTH because now your DNA is completely besotted with DNA and wants to reach that B.U.G.

Once you have this Big Ultimate Goal, your entire life will get transformed. You will become a changed person (for the better)
Understanding this Big Ultimate Goal will force you to take massive positive action and you will end with hugely superior result in life.

You ask anyone….anyone….

your friend, your staff, your boss, your life partner…..

anyone about their life goals
they will invariably say….

Own House, then ?

Big Car, then ?

crores in bank, then ?

foreign travel, then ?

you keep asking them….
then ?
after all these….ultimately, they will come to one goal. That is GIVING BACK TO SOCIETY


That’s the point. The satisfaction, the contentment that one gets by GIVING BACK TO SOCIETY is incomparable and that’s why the B.U.G. should ideally be GIVING BACK TO SOCIETY

Let us face it: you & I are busy people.


When we write down our goals every week (Preferably every Monday), it forces us to focus on the future, rather than the past resentments.


As millionaires & billionaires, we do not focus on our past, we live in the present and focus on the future.


I encourage you to start writing down your goals every day from now.


In fact, take a pen & paper and write down your top 5 goals.


That is how you get & STAY motivated every day.


Follow the BIG ULTIMATE GOAL and the incredible life you will have.

That does not mean you should not have small charitable goals. 
You must definitely have them. 

Continue doing volunteer seva at the temple, orphanage, old age home, 

Continue donating to that NGO

Continue donating to the PM Cares

Continue doing Narayana Seva

Continue what you are doing but dont miss the BIG picture. 
You must have a big huge massive GOAL in mind. 
Talk to your life partner...
ask them what their BIG ULTIMATE GOAL is...
Both of you together work towards achieving them 

and them the intense contentment, satisfaction that you will have in life. 


Let me know your BIG ULTIMATE GOAL in the comment section below.

Once you do achieve the BIG ULTIMATE GOAL in life…then when the death comes calling, you will have a smile and satisfaction of having done something worthwhile during your stay on this planet!

Don’t forget your BUG and don’t forget to thank me when you achieve super success in life!

All the best

All the best,
Srikanth Matrubai
Srikanth Matrubai, Author of the Amazon Best Seller DON'T RETIRE RICH

Srikanth Matrubai Author of the Amazon Best Seller DON'T RETIRE RICH

Do read the book and give your valuable feedback and request you to post positive comments on Amazon. 

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  1. Good article sir. My B.U.G is 100 crores wealth and then 1% charity every year and Peacefully enjoy my life.

  2. wow..its really worth reading and need to apply in our life

    1. Thank you Sujay
      and yes....we need to apply in our life
      Will change it for better

  3. Shrikant Sir,You are our great Motivator. Hope we will try to walk on feet on feet.

  4. Srikanth, very wonderful and motivational write upπŸ‘πŸΌπŸ‘ŒπŸΌπŸ‘πŸΌπŸ’ have really BUGged me😁

  5. Salient advise. This can change lives.
    Thanks Much Sir!

    1. Thank you for your encouragement Shakti
      You are one of the motivation behind this article

  6. It's truly a life changing lesson for each and everyone. Going to share with all my friends and family and specially all my youth in family.

  7. Beautifully explained the other side of life which as a planner we don't talk about but we should ask the then...thing first to ourselves then to others . Awesome write up

  8. Excellent writeup.
    This motivated me alot.
    Surely I will decide BUG.



Laying on a Hospital Bed, I could write a Tragic Story as to why me? I don't smoke I don't drink I don't eat non veg I maintain ...